Face serums are the real MVPs of skincare, elevating it from basic to brilliant. They are usually the third step in a skincare routine, after cleansing and toning and before moisturizing. But the most common question we get is, ‘Does everyone need a face serum’? Well, the short answer is yes.

If you don't include face serums in your skincare routine, you're missing out on big benefits. Serums target your specific skin concern and offer a solution that treats and revitalizes your skin. They deliver a potent dose of actives to address issues like wrinkles, dullness, or uneven skin tone.

The result? Brighter, smoother, and more radiant skin. But remember, serums aren't a replacement for your moisturizer—they're the perfect complement, working together to create a truly transformative skincare routine.

So, ditch the one-size-fits-all approach and discover the best face serum tailored to your unique needs. Whether you are dealing with skin texture, dark spots, or acne or just want healthy, glowing skin, this guide will surely help you. 

What Is The Purpose Of Serum For The Face?

Face serums are lightweight, concentrated formulas packed with active ingredients that penetrate deeply into your skin to deliver potent benefits. 

Face serum benefits? Unlike moisturizers, which primarily hydrate and protect the skin's surface, face serums target specific concerns like wrinkles, dullness, hyperpigmentation, and dehydration. Some serums, like AHA/BHA serums, also function as exfoliators.

From brightening vitamin C serums to hydrating hyaluronic acid serums or anti-aging retinol serums, there's a face serum designed to meet your unique skincare needs. While a serum is not mandatory (like sunscreen), it would be a good option if your skin is acting up or has dark spots. 

The Best Face Serums That Will Transform Your Skin 

When it comes to face care products, nothing can beat a good serum. It directly acts where it's needed and provides prompt repair and healing. Here are some of the best face serums that cater to your skin issues and elevate your regimen.

Hyaluronic Acid Serum

  • Benefits: Intense hydration, plumps fine lines, improves skin elasticity
  • When to use: Morning and night
  • Good for: All skin types, especially dry or dehydrated skin

Hyaluronic acid is a hydration powerhouse. It attracts and retains moisture, leaving your skin looking dewy and plump. This is a fantastic choice if you're struggling with dryness, fine lines, or a lackluster complexion.

Vitamin C Serum

  • Benefits: Brightens complexion, fades dark spots, protects against environmental damage
  • When to use: Morning (always follow with sunscreen)
  • Good for: All skin types, especially those with hyperpigmentation or dullness

If you're looking for the best serum for face brightening, vitamin C is your answer. It's a potent antioxidant that fights free radical damage and promotes collagen production, leaving your skin radiant and youthful. Some best vitamin C serums for the face also include additional brightening ingredients like niacinamide for enhanced results.

Niacinamide (Vitamin B3) Serum

  • Benefits: Regulates oil production, minimizes pores, reduces inflammation, evens skin tone
  • When to use: Morning and night
  • Good for: All skin types, particularly oily or acne-prone skin

Niacinamide is a multi-tasking superhero for your skin. It helps to balance oil production, minimize the appearance of pores, soothe inflammation, and even out skin tone. It's an excellent ingredient for those struggling with breakouts or those seeking an all-around skin improvement.


  • Benefits: Exfoliates, smooths texture, unclogs pores, reduces the appearance of fine lines
  • When to use: Night (2-3 times per week)
  • Good for: All skin types, except very sensitive skin

AHA (alpha hydroxy acid) and BHA (beta hydroxy acid) serums are chemical exfoliants that slough away dead skin cells to reveal smoother, brighter skin. They can also help unclog pores and minimize the appearance of fine lines and wrinkles.

Salicylic Acid Serum

  • Benefits: Exfoliates, unclogs pores, reduces inflammation, fights acne
  • When to use: Night (2-3 times per week)
  • Good for: Oily or acne-prone skin

Salicylic Acid is a BHA that penetrates deep into pores, exfoliating dead skin cells and preventing breakouts. It's a go-to ingredient for those with acne-prone or oily skin as it helps to control oil production and reduce inflammation.

Kojic Acid Serum

  • Benefits: Lightens dark spots, hyperpigmentation, and acne scars
  • When to use: Night
  • Good for: All skin types, but use with caution if you have sensitive skin

Kojic Acid is a natural skin lightener derived from mushrooms. It works by inhibiting melanin production, the pigment responsible for dark spots and uneven skin tone. If you're struggling with hyperpigmentation or acne scars, kojic acid is the perfect face whitening serum for you.

Retinol/ Retinoid Serum

  • Benefits: Stimulates collagen production, reduces wrinkles, and improves skin texture.
  • When to use: Night
  • Good for: Mature skin (use with caution if you have sensitive skin)

Retinol and retinoids are vitamin A derivatives and are considered the gold standard for anti-ageing. They work by speeding up cell turnover, boosting collagen production, and smoothing wrinkles and fine lines. If you're new to retinol, start with a low concentration and gradually increase it as your skin adjusts.

How To Use A Face Serum Properly?

It's essential to use a face serum correctly to maximize its benefits and ensure optimal results.

  • Cleanse: Start with a clean, dry face.
  • Apply: Dispense a few drops of serum onto your fingertips.
  • Pat, Don't Rub: Gently pat the serum into your skin until it is absorbed.
  • Layer: Follow with your moisturizer to seal in the serum's goodness.

How often should you apply face serum?

Most face serums can be used twice daily, morning and night. However, some potent serums, like retinol, might only be recommended for nighttime use. Always check the instructions on your specific product.

Incorporating these simple steps into your skincare routine will help you achieve healthier, more radiant skin.

How To Choose The Best Serum For Your Face?

The best part about facial serums is their targeted therapy. But you have to choose the best products first for them to give the best results. Finding the perfect face serum is about understanding your skin's unique needs and concerns. Here's what to consider:

Know Your Skin Type

It is a must for every skin enthusiast to understand their skin and its unique needs. If you have:

  • Dry skin: Look for hydrating serums with hyaluronic acid.
  • Oily skin: Opt for balancing serums with niacinamide or salicylic acid.
  • Sensitive skin: Choose gentle formulas without fragrances or harsh ingredients.
  • Combination skin: Consider using different serums for different areas of your face.

Target Your Concerns

Do not get a face serum (or any skincare product) just because it's viral or your favorite influencer suggests it. Always understand your skin’s red flags and get a product accordingly. If you have fine lines or wrinkles, retinol or retinoid serums can help. For hyperpigmentation and dark spots, vitamin C and niacinamide are the best. Do your own research and plan yourself.

Consider Your Budget

Face serums vary in price. Choose one that fits your budget comfortably.

Beautenic - Your One-Stop Skincare Shop

If you are looking for the best face serums in Pakistan, Beautenic is the place to be. We offer a wide range of incredible serums with hero ingredients that work wonders for your skin. Whether you want to get rid of acne or brighten your complexion, try the Beautenic face serum range. Your skin will thank you.